EAT PASTA. RUN FASTA. – VAPIANO CONNECTS WITH HELSINKI’S RUNNING COMMUNITY

What do running and pasta have in common? More than you might think. This summer, Vapiano Finland brought the two together with Eat Pasta. Run Fasta. – a campaign connecting good food, an active lifestyle and Helsinki’s vibrant running community.

As part of the campaign, Vapiano partnered with two of Helsinki’s biggest running events, Helsinki City Run and Naisten Kymppi, bringing Eat Pasta. Run Fasta. to runners across the city.

And because every good run deserves a good meal afterwards, our Marathon Pasta offer invited runners to refuel the Vapiano way.

From campaign to community

One of the highlights of the summer was the Vapiano × Saucony Social Run. Together with Saucony, we invited Helsinki’s running community to meet, run and connect – with Vapiano Mikonkatu at the heart of the experience.

The event brought together people who share a passion for an active lifestyle, social experiences and, of course, great pasta. It also showed us that Eat Pasta. Run Fasta. has the potential to become much more than a summer campaign.

And we’re not stopping here

Following the positive response, Vapiano Finland is exploring ways to turn Eat Pasta. Run Fasta. into a longer-term community concept.

Together with Saucony, we are looking at future Vapiano Social Runs that bring people together throughout the year: meeting at Vapiano, heading out for a run and coming back to enjoy pasta together.

Because sometimes the best connections are the simplest ones.

Run together. Eat pasta together. Repeat.